In June 2025, I landed in Cannes for the Lions Festival of Creativity. Its a place where the world’s best brands, storytellers, and strategists collide to shape what’s next. I wasn’t there to spectate. Alongside my class, I dove in to pitching ideas, dissecting campaigns, and learning how the sharpest creative minds turn instincts into global impact.

That week taught me that creativity is more than just good design. It’s recognizing your strengths and building from zero to one-hundred. Cannes wasn’t just a festival it was a masterclass in how bold ideas scale and that good business is always creative business.